Our story
Sonia’s Salsa has been around for about 20 years. In the beginning, we realized that Salsa Verde must become part of Vermonter’s menu,” Carlos shares when asked what challenges their business faced. Initially, Product interest was slow as customers discovered this exquisite new flavor through sampling. He says that Farmers’ Market goers often shared that they never expected to find a great Salsa Verde in Vermont. Carlos credits “Sonia’s entrepreneurship and persistence” as “vital to developing a new clientele.” Recognition of their brand began to increase due to word of mouth and sampling.
Our vision
Having showcased her salsa at many social events, Sonia and Carlos were encouraged by friends to turn her recipe into a business. Taking their advice, Sonia and Carlos began selling their salsa at the Jericho Farmer’s Market. Today, their Salsa Verde is only available in stores, and they have developed a strong loyal fan base.
Our Team
Sonia’s Salsa is made to order. The Salsa is manufactured in very small batches every week to guarantee its freshness and immediately distributed to stores.